We collect what the product needs to work. Nothing more on purpose.
Last updated: August 7, 2026
IdentaHub stores your account, your cards, visitor details submitted through lead capture, and enough analytics to show how those cards are used.
Analytics show patterns. They are not a list of exactly who viewed your card. Public-card measurement uses a pseudonymous per-card visitor hash; raw IP addresses are not retained in IdentaHub analytics records or application logs.
We use session cookies to keep you signed in. Preference storage remembers consent choices and analytics objections. Optional Vercel Analytics is consent-based and is not loaded on public business-card pages. The auth system may keep session security details such as IP address and user agent.
Detailed analytics events are retained for 365 days. Monthly view, action, download, and lead totals remain until you permanently delete the card or account. Lead contact details remain available until account deletion. Deleting your account removes all of this data and cancels any active subscription.
IdentaHub uses legitimate interests for limited first-party measurement of public business cards. This includes views, engagement, contact actions, approximate location, device category, and a pseudonymous per-card visitor hash used for estimated unique and returning-visitor reporting.
You can object to first-party card analytics at any time through Cookie settings beneath a public card. Optional Vercel Analytics and functional preference storage remain off unless you consent. Refusing or objecting does not prevent you from viewing or using a business card.